Veganuary 2024: The Best New Food Launches In The UK

Veganuary 2024 has arrived, following the UK’s most vegan-friendly Christmas to date. As the annual vegan food challenge enters its tenth year, the stage is set for another groundbreaking month of plant-based exploration. Following the resounding success of Veganuary 2023, which witnessed an unprecedented surge in participants, this year is poised to break even more records, solidifying Veganuary as a global phenomenon.

What is Veganuary?

Veganuary, a month-long vegan eating challenge initiated in 2014 by Jane Land and Matthew Glover, has evolved from a humble kitchen table in Yorkshire to a worldwide movement inspiring millions to make positive dietary choices. A recent film chronicling Veganuary's first decade illustrates its transformative impact, with actress Evanna Lynch noting its role in giving veganism a positive image overhaul.

The Veganuary 2024 Product Extravaganza

For both newcomers and seasoned vegans, an array of specially launched products awaits during Veganuary 2024. This compilation highlights some of the best offerings, spanning diverse categories, to cater to the soaring demand for plant-based options. Expect updates throughout the month as new releases hit the market.

M!LK by The Coconut Collab

Renowned vegan brand The Coconut Collab introduces M!LK™, a barista-style plant-based milk designed to seamlessly replace traditional dairy. Priced at £2.35, it mimics the taste and behavior of conventional milk, perfect for coffee, cereals, and more.

Pukka’s Vegan No Steak Pie and Slice

Pukka joins the Veganuary excitement with two enticing launches: the No Steak Pie and No Steak Slice, featuring savory vegan "steak" pieces, gravy, and diced onion encased in puff pastry. Prices are set at £1.99 and £1.95, respectively.

Beyond Meat Pepperoni at Pizza Hut

Pizza Hut collaborates with Beyond Meat, the official sponsor of Veganuary 2024, to unveil Beyond Pepperoni as a plant-based topping. Pizza enthusiasts can relish this addition on various pizza offerings from January 8.

Tesco’s Plant Chef Range

Expanding its Plant Chef range, Tesco unveils dishes inspired by global cuisines, including Sweet Potato Katsu Style Curry and Mexican Inspired Bean Burgers. The diverse selection caters to a wide array of tastes, available in stores and online from January 1.

Moo Free Bubble Bars

Moo Free, known for its free-from chocolates, introduces Bubble Bars in two enticing flavors—Moofreesas and Cookie Crunch. Crafted in the UK using Rainforest Alliance cocoa, these bars are priced at £1.20, available at Sainsbury's and online.

HAPPIEE!™ Seafood Range

Plant-based brand HAPPIEE!™ presents a range of plant-based seafood, featuring Shrimpiee, Squidiee, and Calamariee plant-based prawn and squid. Sustainable and delicious, these options are available at Ocado, Tesco, and launching in Asda stores on January 3 at £3.50.

Higgidy’s Vegan Mini Muffins and Lattices

Higgidy introduces Spinach, Red Pepper, and Basil Mini Vegan Muffins, along with Sweet Potato Katsu Curry Lattices. Made with oat milk and flavorful ingredients, these options are priced at £3.85, available at various retailers.

Better Foodie’s Vegan H*ney

In collaboration with California-based start-up MeliBio, Better Foodie introduces Vegan H*ney—a plant-based alternative identical to traditional honey. This award-winning product is set to roll out across approximately 200 UK retailers.

Sweet Freedom Barista Coffee Syrups

Sweet Freedom presents natural Barista Coffee Syrups in vanilla, caramel, and hazelnut flavors, sweetened with apple and grapes. With a Great Taste Award, these syrups are available online from Sweet Freedom, starting at £3.75.

Crosstown Vegan Doughnuts

Crosstown elevates Veganuary indulgence with three new treats—Pistachio & Rose Doughnut, Coffee, Cardamom & Coconut Doughnut, and Matcha & Rhubarb Dough Bite. Available individually or in special Veganuary boxes at all Crosstown stores from January 1.

Papa John’s Vegan BBQ "Chicken" Pizza

Papa John’s introduces a limited-edition Vegan BBQ "Chicken" pizza, featuring vegan "Sheese," plant-based "Chicken" pieces, mushrooms, onions, and a sweet and tangy BBQ drizzle. This delectable addition hits the menu from January 2.

Aldi Plant Menu Ice Creams

Aldi embraces Veganuary with two new vegan ice cream cones—Strawberry Cheesecake and Chocolate & Hazelnut—priced at £1.99 for a box of four.

Oato’s Oat Milk

Oato’s oat milk, delivered in reusable glass bottles, is made in the UK with 100 percent British oats and water from the Lake District. Offering Barista Whole and Chocoloato, a chocolate oat milk, it provides a sustainable and delicious alternative.

Kallø Veggie Thins

Kallø introduces crunchy vegan snacking flatbreads made from chickpea flour, with flavors including mixed seeds, beetroot, and rosemary and sea salt. These gluten-free crackers, priced at £1.50, are baked and not fried, offering a wholesome snacking option.

The Flower Farm Spread

The Flower Farm presents a palm oil-free, plant-based spread using shea butter as a sustainable alternative. Priced at £2.95 for a 450g tub, it supports ethical and eco-friendly choices.

Empie Vegan Chocolate & Vanilla Milk

GoE Wellness introduces two new vegan milk drinks, featuring a blend of water, hemp seeds, rice syrup, and sugar cane. Free from artificial additives, these plant-based drinks provide a nutritious and delicious option.

Wetherspoons Beyond BBQ Stack Meal

Wetherspoons launches the Beyond BBQ Stack Meal for Veganuary 2024, comprising an award-winning Beyond Burger, BBQ sauce, onion rings, lettuce, red onion, and tomato in a plant-based brioche bun. Served with chips and a drink, it is priced at £7.50 for a soft drink and £8.97 for an alcoholic drink.

Magnum Chill Blueberry Cookie

Magnum introduces a new addition to its vegan range for Veganuary 2024—the Chill Blueberry Cookie. This delightful treat features vanilla-biscuit flavored ice cream, blueberry sorbet, and cookie pieces.

Plant Protein Superblend from Myvegan

Myvegan unveils a new Plant Protein Superblend for Veganuary 2024, containing 20g of plant-based protein per serving. Made from upcycled barley and rice protein powder, it is available in three flavors—iced coffee, chocolate, and caramel.

Bio&Me Porridge Pots

Bio&Me introduces vegan and gluten-free porridge pots high in fiber, with no added sugar. Available in two flavors—Spiced Apple and Nice & Nutty—they are priced at £1.15 and can be found in Tesco and Sainsbury's.

Remedy Energy

Leading kombucha maker Remedy introduces a new Energy drink powered by natural ingredients, including green tea, raw green coffee bean extract, and ginseng. Sugar-free and containing live cultures, antioxidants, and organic acids, it supports gut health.

Chocomel Plant-Based

Chocomel presents a sweet vegan drink made from a blend of cocoa, cashew nut, and pea. Priced at £3.20, it is available at Tesco and Morrisons stores nationwide.

Protein Ball Co’s Vegan Balls

The Protein Ball Co launches two new vegan flavors—Choc Chip Muffin and Salted Caramel protein + vitamin balls. These on-the-go treats cater to health-conscious consumers and are priced at £18.99 for a box of 10, available online.

With an extensive array of delectable and innovative plant-based offerings, Veganuary 2024 invites everyone to embark on a flavorful journey of compassionate and sustainable eating. Explore the diverse options, try something new, and embrace the delicious possibilities of a plant-powered lifestyle.