Cauliflower Ice Cream Has Arrived – Here’s Where To Buy It


In a surprising culinary twist, a New Zealand company, EatKinda, has crafted the world's first cauliflower-based vegan ice cream. This unconventional treat, available at 90 Woolworths stores nationwide, marks a creative departure from traditional plant-based ice cream ingredients.

Eco-Friendly Creations

The brains behind this unique venture are Jenni Matheson and Mrinali Kumar. Driven by a shared commitment to environmental responsibility, they package their ice cream in compostable, plastic-free materials. Additionally, EatKinda actively rescues aesthetically imperfect cauliflowers from supermarket rejection, minimizing food waste.

Diverse Flavors

EatKinda's cauliflower ice cream is available in three enticing flavors: Double Chocolate, Mint Choc Bikkie, and Strawberry Swirl. These innovative options challenge the norm of plant-based ice creams typically relying on soy, coconut, or oats as their primary bases.

Rapid Retail Recognition

Unlike many new food companies struggling for supermarket visibility, EatKinda swiftly gained the interest of major retailers. The product's quick adoption by big chains underscores its appeal and unique market positioning. This success is complemented by recent accolades at the New Zealand Food Awards, recognizing both taste and eco-friendly initiatives.

New Zealand's Plant-Based Ice Cream Landscape

In a country boasting a growing vegan population and ranking fifth globally for veganism in 2020, New Zealand has witnessed a surge in plant-based ice cream offerings. Established brands like Magnum and Ben & Jerry's, alongside local productions, contribute to New Zealand's status as one of the world's leading ice cream consumers.

Cauliflower's Culinary Versatility

Cauliflower, known for its mild flavor, emerges as a surprising yet effective ingredient in desserts. Its ability to enhance bulk and thickness in sweet treats without compromising taste aligns with the health-conscious trend. Packed with fiber, antioxidants, and essential nutrients such as vitamin C, potassium, and folate, cauliflower proves to be a versatile and nutritious addition to desserts.

Expanding Vegan Baking Horizons

Beyond ice cream, cauliflower opens doors to a variety of vegan desserts, including rice pudding, chocolate mousse, and chocolate cake. Other vegetables also find a place in vegan baking, with sweet potatoes forming delectable chocolate tarts, avocados contributing to creamy cheesecakes, and beetroots yielding fudgy brownies.

In the realm of innovative culinary creations, EatKinda's cauliflower-based ice cream stands out not only for its unique flavor offerings but also for its commitment to sustainability and reducing food waste. As plant-based trends continue to gain momentum, New Zealand's diverse and expanding vegan dessert landscape reflects a broader global shift towards mindful and creative culinary choices.

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