Ben and Jerry’s launch ‘oat of this world’ new flavour for Veganuary – here’s where to find it



Ben And Jerry’s Launches New Plant-Based Flavor for Veganuary

Ben And Jerry’s has unveiled its latest plant-based flavor just in time for Veganuary, and they're calling it "Non-Dairy Oat of this Swirled." The company describes the new offering as 'out of this world' and shares that it draws inspiration from the beloved all-American campfire treat, S’mores.

Indulgent Delight for Cozy Nights In

The brand touts its new plant-based ice cream as the perfect treat for a cozy night in, eliminating the need for camping out. The flavor description highlights burnt sugar Non-Dairy ice cream filled with oat cinnamon cookies, toasty marshmallowy caramel swirls, and a soft whipped top, all topped off with Open Chain chocolatey chunks.

Availability and Pricing

Starting January 4, the Non-Dairy Oat of this Swirled is hitting the shelves of major supermarkets nationwide, including Tesco, Asda, Sainsburys, and Morrisons, with a price tag starting from £5.50. For those unable to visit the stores, the vegan pints are also available for online purchase from retailers like Ocado.



Positive Reactions to Vegan Variety

Alongside the traditional non-vegan version, Ben And Jerry’s decision to offer a dairy-free alternative has been met with enthusiasm. Social media users expressed their excitement about having a vegan option, with comments like "This sounds amazing… So excited you have a vegan version" and "We love your vegan flavors!"

Ben And Jerry’s Dairy-Free Range



In addition to the newly introduced flavor, Ben And Jerry’s boasts a range of dairy-free options in various countries, including the US and the UK. The dairy-free selections utilize almond and oat milk as bases. The company mentions an upcoming richer oat recipe for all Non-Dairy flavors, promising a smoother and more indulgent experience.

Certified Vegan Non-Dairy Selection

Ben And Jerry’s emphasizes that their certified vegan Non-Dairy flavors are brimming with the beloved chunks and swirls found in their classic ice creams. While almond-based recipes are still available, the company assures that soon, every Non-Dairy flavor will feature their smoothest and most indulgent recipe yet. Non-Dairy enthusiasts can look forward to both classic flavors and exclusive Non-Dairy options in the lineup.

With these enticing additions to their plant-based offerings, Ben And Jerry’s continues to cater to a diverse range of ice cream lovers, making sure that everyone can enjoy a delightful scoop, regardless of dietary preferences.

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