Burger King UK Unveils Vegan-Friendly Ultimate Bean Burger for Veganuary 2024
Burger King has exciting news for its customers as it introduces the Ultimate Bean Burger starting January 3, 2024, just in time for Veganuary. This new addition is a revival, as the chain had previously removed the bean burger from its menu.
Revamped Plant-Based Delight
The Ultimate Bean Burger features a plant-based patty crafted from black beans, mushrooms, sweet red pepper, and green chili. Encased in a crispy tortilla chip coating, the burger comes with lettuce, tomatoes, vegan mayo, and tomato sauce, all nestled in a vegan brioche-style bun. Notably, while it is not automatically vegan due to the inclusion of dairy cheese, customers can easily make it vegan by omitting the cheese, as the mayo is both egg-free and plant-based.
Burger King's Green Initiatives
Burger King has been making significant strides in offering meat-free options, aligning with its commitment to becoming 50 percent meat-free by 2030. Following its fully vegan month at the flagship restaurant in Leicester Square in 2022, the fast-food giant has expanded its vegan product range and opened meat-free stores from Bristol to Lisbon.
Burger King UK CEO on the Growing Demand
Alasdair Murdoch, the CEO of Burger King UK, emphasized the increasing demand for meatless alternatives and animal protein-free products in the UK. This commitment was first declared during Veganuary 2022 and signifies the company's dedication to catering to a changing consumer landscape.
The Dairy Dilemma
While the revived bean burger excludes cheese to align with vegan preferences, it still contains dairy by default. The dairy industry is known for its cruelty, involving forced impregnation of cows and separation of mothers from their calves. Beyond ethical concerns, dairy production has significant environmental consequences, contributing to water and land depletion and accounting for approximately 3.4 percent of global greenhouse gas emissions.
Vegan Burger Extravaganza in Veganuary 2024
For those venturing into Veganuary, a myriad of vegan burger options awaits. Supermarket own brands offer a variety of bean burgers, while renowned plant-based brands like VFC, Beyond, Fry’s, and Wicked provide diverse vegan choices to suit every palate and budget.
In conclusion, Burger King's Ultimate Bean Burger presents an enticing option for plant-based enthusiasts, marking the company's continued efforts to meet the rising demand for meat-free alternatives while acknowledging the need for sustainable and cruelty-free practices in the food industry.
