New Film Explores The Human Impact Of North Carolina Pig Farms


Unpleasant Scenes Unveiled

"The Smell of Money," a new film, exposes the uncomfortable realities of pig farming. Residents witness the discomfort as farmers spray pig manure near their homes, revealing the adverse effects on the community.

Compelling View on Animal Agriculture

While the film's subject may seem unappealing, it's a crucial watch for anyone supporting the pork industry. The devastating impact of animal agriculture on communities, often overlooked, is vividly portrayed, urging viewers to reflect on their choices.

A Closer Look at North Carolina's Pig Farms

Local Roots and Activism

The film places North Carolina's pig farms under scrutiny, showcasing the state's prominence in global pork production. Born and raised in North Carolina, the writer and producer, Jamie Berger, transformed into an activist, motivated by the industry's impact on people, animals, and the environment.

Exposing the Reality

North Carolina, home to more pigs than people, reveals the industry's scale through scenes of crowded barns and massive open-air cesspools filled with tons of waste. Residents like Rene Miller, part of an ongoing legal battle against Smithfield Foods, offer a firsthand look at the repercussions.

People vs. Pork: Legal Battle Unveiled

David vs. Goliath Scenario

The film centers on an epic legal battle as residents take on Smithfield Foods, the world's largest pork company, fighting for clean air and water rights. The narrative exposes the harsh reality of a multinational corporation prioritizing profits over the well-being of local communities.

Human Stories and Dignity

The filmmakers aimed to let those affected by the issue tell their own stories, avoiding harm through exploitative filmmaking. The film raises critical questions about the true cost of consumer choices and who bears the price.

Environmental Injustice: The Racial Dimension

Focus on Environmental Racism

"The Smell of Money" highlights the racial injustices embedded in factory farming, especially affecting Black communities. The film emphasizes the disproportionate impact of pig farming on Eastern North Carolina's predominantly Black residents, exemplifying environmental racism.

Seeking Unity Against Factory Farming

Berger acknowledges the film alone won't bring justice but hopes it unites diverse groups against factory farming. The interconnectedness of the system harming everyone underscores the need for collective efforts.

Individual Actions and a Call to Action

One Man's Sacrifice for Justice

Don Webb, a former pig industry participant turned advocate, exemplifies true allyship. His story underscores the importance of personal sacrifices to fight for fundamental human rights against powerful industries.

Empowering Through Education

Berger envisions the film as a resource for environmental and social justice causes. The call to action urges consumers to withdraw support from factory farming by abstaining from animal product purchases, highlighting the potential impact on systemic change.

Transitioning Towards Sustainable Practices

Farmers Seeking Change

The film introduces farmers like Tom Butler, transitioning from hog farming to sustainable crop cultivation. Collaborating with organizations like Mercy For Animals' Transfarmation Project, these farmers aim to be models for others trapped in the cycle of debt and anguish.

Empowering Consumers

While acknowledging the deep-rooted systems supporting animal agriculture, the film encourages individuals to influence change through their choices. The focus on a farmer's transition to plant-based practices provides a hopeful outlook for a more sustainable future.

Streaming for Impact

"The Smell of Money" is available for streaming on various platforms, providing an opportunity for a broader audience to engage with and reflect on the critical issues presented in the film.

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